Digital Insights Analyst
1 month ago
Job Title: Web Analyst
About the Role:
We are seeking a skilled Web Analyst to join our team at Helius. As a key member of our data scientist team, you will play a crucial role in delivering digital analytics and insights that drive business growth.
Key Responsibilities:
- Consolidate, investigate, and analyze digital usage analytics to identify trends and create data-driven insights about visitor behavior.
- Manage the collection, measurement, reporting, and analysis of web behavioral data across multiple platforms.
- Disseminate relevant web analytics data throughout the organization; champion data-driven decision making.
- Work closely with multiple teams to help identify data capture opportunities, bridge data gaps, source issues, and data inaccuracies.
- Define data requirements for projects, identify missing metrics to build KPIs, and work with marketing to implement tagging requirements to ensure proper tracking and reporting of digital data.
- Deliver actionable data-driven insights to business stakeholders through ongoing reporting, storytelling presentations, as well as daily interactions.
- Creation of comprehensive tracking & tagging implementation strategies in partnership with external agencies.
- Function as a subject matter expert on utilization of web analytics platform and analyzing web metrics across applicable apps and websites for user insights.
- Write and maintain technical documentation and requirements related to web and mobile analytics.
- Stay current with the latest developments with tracking tags and web analytics.
Requirements:
- Bachelor's degree in digital marketing, computer science, or degree in any quantitative field, statistics, data science, or mathematics.
- Experience in data analytics using web analytical tools such as Google Analytics, Google Tag Manager, Matomo, Mixpanel, or Adobe Analytics.
- Good understanding of web analytics basics: tags, cookies, variables, data layer.
- Experience with cross-channel and cross-domain data analytics.
- Experience with dashboard development using BI tools e.g. Tableau, PowerBI, Looker.
- Strong written and verbal communication skills.
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