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Marketing Director Singapore

1 week ago

Singapore Insignia Solutions, Inc. Full time
Job Description

We are seeking a professional and experienced Marketing Manager to join our team in Singapore.

This individual will play a pivotal role in establishing the Insignia brand within Singapore and will work closely with the global team to help take Insignia to the next level.


Responsibilities:
  • Plan, implement and measure all core marketing activity and take ownership of developing the Group's core marketing strategy in Singapore.
  • Overall responsibility for brand management and corporate identity within Insignia in Singapore.
  • Dealing with PR and event agencies in Singapore; from negotiating and signing contracts to monitoring activities and reporting back to the wider group.
  • Working with influencers and ambassadors in the region for brand awareness.
  • Managing all marketing for the lifestyle management aspect of the business in Singapore.
  • Using consumer insights to guide the marketing campaigns and inspire high-quality creative.
  • Analysing potential strategic partner relationships for company marketing.
  • Co-ordinating marketing campaigns with sales and business growth activities.
  • Market research and benchmarking of target markets, analysis of company products in relation to competitors.
  • Manage and improve lead generation campaigns and measuring ROI.
  • Managing online and print marketing materials from collateral to product packaging within the region and reporting back to the global team.
  • Creating relevant sales collateral to support the sales team in events or as general client-facing documents.
  • Managing and sourcing suppliers locally.
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.