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Marketing Director

1 week ago

Singapore Owndays Full time
Marketing Manager Job Summary:
Owndays is seeking an experienced Marketing Manager to drive high-impact campaigns and brand growth in Singapore. This role involves leading strategic, data-driven marketing initiatives to enhance brand awareness, customer engagement, and market share, contributing to Owndays' continued expansion and success.

Key Responsibilities:
Lead marketing efforts in Singapore, overseeing omnichannel branding, digital initiatives, and marketing campaigns. Develop and execute integrated marketing strategies to drive brand awareness and engagement through paid advertising, content marketing, social media, creator partnerships, and PR.
Leverage insights and market research to identify consumer needs, industry trends, and commercial opportunities that drive business growth. Define key performance indicators and utilise analytics to measure, optimise, and enhance marketing effectiveness. Manage the marketing budget, track campaign performance, and ensure spending delivers positive ROI.
Create, curate, and optimise content to strengthen brand presence and accelerate market expansion. Collaborate with cross-functional teams to develop and execute go-to-market strategies, campaign assets, playbooks, and case studies.