Marketing Effectiveness Director

5 days ago


Singapore The HEINEKEN Company Full time

Transform the Organization through Marketing Excellence

The HEINEKEN Company is looking for a dedicated professional to fill the role of Marketing Effectiveness Director. As a key member of the regional team, you will be responsible for driving transformation to a learning organization, creating easy access to shared information, facilitating 'radical collaboration,' and driving reapplication of known successful cases and methodologies.

You will work closely with specialists/subject matter experts in Global Commerce and Marketing Directors to build a strong and sustainable talent pipeline in Marketing for the APAC region, raise the bar in capability and performance, and drive capabilities of the Marketing function across Operating Countries.

Key Responsibilities:

  • Drive transformation to a learning organization
  • Create easy access to shared information
  • Facilitate 'radical collaboration'
  • Drive reapplication of known successful cases and methodologies

Requirements:

  • Bachelor's degree or equivalent in a related field
  • 10-12 years of post-graduate experience in related marketing fields, ideally in FMCG
  • 8+ years of marketing experience working across 'Must Win Battles': Brand Management, CMI, Advertising development, and Capability building


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