Marketing Effectiveness Director
5 days ago
Transform the Organization through Marketing Excellence
The HEINEKEN Company is looking for a dedicated professional to fill the role of Marketing Effectiveness Director. As a key member of the regional team, you will be responsible for driving transformation to a learning organization, creating easy access to shared information, facilitating 'radical collaboration,' and driving reapplication of known successful cases and methodologies.
You will work closely with specialists/subject matter experts in Global Commerce and Marketing Directors to build a strong and sustainable talent pipeline in Marketing for the APAC region, raise the bar in capability and performance, and drive capabilities of the Marketing function across Operating Countries.
Key Responsibilities:
- Drive transformation to a learning organization
- Create easy access to shared information
- Facilitate 'radical collaboration'
- Drive reapplication of known successful cases and methodologies
Requirements:
- Bachelor's degree or equivalent in a related field
- 10-12 years of post-graduate experience in related marketing fields, ideally in FMCG
- 8+ years of marketing experience working across 'Must Win Battles': Brand Management, CMI, Advertising development, and Capability building
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