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Marketing Director

1 month ago

Singapore MANDOM CORPORATION (SINGAPORE) PRIVATE LIMITED Full time
Roles & Responsibilities

About us


Founded in 1927, Mandom Corporation is a Japanese manufacturer and distributor of consumer products. From hair wax, cosmetics to shampoo, there is something for everyone to meet their daily needs. Some of the brands under our belt are: GATSBY, LUCIDO-L, Moist Diane and Heroine Make. As a company which focuses on Oyakudachi (dedication to service), we strive to provide the best quality products at affordable prices to consumers.


What to expect


As the Marketing Director, you will play a key role in leading the Marketing department to drive brand growth. This role will also play an important part in strengthening brand identities, aligning and integrating marketing strategies for both offline and online channels.



You will be in charge of:


Driving business strategy


· Evaluate local and international business environment and landscapes

· Develop business continuity strategies, policies and plans aligned with company strategic goals

· Coordinate marketing efforts, analyze market and competitors, creation of new market, exploration of new brands and category opportunities to maximize profits and market share


Driving marketing campaigns


· Establish marketing objectives and strategies

· Establish scope and goals of marketing campaigns

· Conduct situational analysis to assess the organisation’s internal and external business environment and landscape

· Inspire generation of creative concepts for marketing campaigns and communication materials

· Supervise brand management and marketing efforts

· Formulate marketing strategies which are aligned with Mandom Group's overall strategy


Budget forecasting and utilisation


· Manage Marketing expenses and drive growth

· Work closely with Sales Department to ensure sales target achievement


Who we are looking for


· Minimum 10 years of experience in marketing, with a proven track record in leadership positions

· Experience in managing large teams and driving marketing initiatives

· Shown success in delivering measurable results

· Possesses strong business acumen and has experience managing significant marketing budgets

· Possesses high level of strategic thinking and analytical skills

· Proficient in data analysis to provide solutions in order to ensure company growth


Tell employers what skills you have

Forecasting
Budgets
Leadership
International Business
Data Analysis
Cosmetics
Analytical Skills
Business Continuity
Business Acumen
Consumer Products
Marketing
Strategy
Business Strategy
Brand Management