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Marketing Director

4 weeks ago

Singapore HICC PTE. LTD. Full time
Roles & Responsibilities

Responsibilities and Duties:


1. Market Management:

  • Lead brand building and sales initiatives across Singapore, Australia, and Southeast Asia, ensuring alignment with company targets and objectives.
  • Drive and meet sales, expansion, and profitability targets across the region.
  • Develop market-specific strategies to establish a dominant brand presence and achieve revenue growth.

2. Market Strategy:

  • Analyze market trends, consumer behavior, and competitor activities to inform strategic decisions.
  • Develop and implement effective marketing strategies to boost brand presence, market share, and revenue within Singapore and the broader Southeast Asia region.
  • Continuously monitor market conditions to adapt and optimize marketing efforts.

3. B2B Development:

  • Create and execute plans to expand B2B channels, including partnerships with pet retailers, distributors, and other relevant business partners.
  • Identify new opportunities for business growth and ensure strong relationships with key partners in the region.

4. Team Leadership:

  • Lead and manage the Singapore-based marketing team, providing guidance, support, and motivation.
  • Set clear goals and KPIs for the team and regularly evaluate performance to ensure targets are met.
  • Foster a collaborative and high-performance work culture to drive success across all marketing initiatives.

5. Collaboration:

  • Collaborate closely with HQ departments, including Sales, Product Development, and Operations, to ensure cohesive strategy execution across markets.
  • Coordinate with international teams to implement global strategies and adapt them to regional markets.
  • Ensure alignment between regional goals and global marketing objectives.

Required Skills and Qualifications:

  • Proven experience as a Marketing Director or similar role with a strong background in brand management, strategic marketing, and business development.
  • Extensive experience in managing marketing efforts across multiple countries, especially in Southeast Asia, Australia, or similar regions.
  • Demonstrated expertise in B2B marketing, with a focus on expanding distribution channels and retail partnerships.
  • Strong leadership and team management skills with a track record of building high-performing teams.
  • Analytical mindset with the ability to interpret market data and competitor activities to develop actionable strategies.
  • Exceptional communication and interpersonal skills, with the ability to collaborate with diverse teams.
  • Fluent in English; proficiency in other regional languages is a plus.

Tell employers what skills you have

Management Skills
Leadership
Interpersonal Skills
Marketing Strategy
B2B Marketing
Marketing
Strategy
B2B
Team Leadership
Digital Marketing
Team Management
Revenue Growth
Brand Management
Product Development
Business Development