Customer Retention Strategist

5 days ago

Singapore beBeeRetention Full time $80,000 - $120,000
Retention Marketing Lead

We are growing and seeking an exceptional talent to join our team as a Retention Marketing Lead based in Singapore. Our mission is to foster a customer-centric approach, driving short, medium, and long-term customer retention strategies across MoneySmart's markets (Singapore and Hong Kong).

Mission Overview

  • Your primary objective will be to maintain the health of our customer base while identifying cross-sell revenue and strategic partnership opportunities that contribute to our top-line revenue growth and Customer Lifetime Value.
  • You will also be responsible for continuously engaging with our customer base, exploring new and novel ways to retain existing customers, and recruiting and mentoring a team to execute market-leading retention omni-channel campaigns across key channels: Organic, CRM, Referral, Partnerships, Social, and Content Marketing.

Responsibilities

  1. Develop and execute an integrated marketing and communications approach to engage, recommend, reward, and retain our existing customer base.
  2. Own the implementation and activation of our martech Customer Engagement Platform, developing and delivering email marketing campaigns to bring customers back to our platform.
  3. Build a strong understanding of our customer base, their needs, and behaviors, leveraging Data Analytics, Audience Segmentation, and Customer Insight capabilities to achieve retention and product marketing goals.
  4. Mastery of our Customer Data Platform and 1st-party data capabilities for segmentation, targeting, and activation.
  5. Collaborate with Product and Tech teams to develop strategies that enhance customer profiling.
  6. Work closely with the Marketing Acquisitions team to reduce paid media dependency and demonstrate organic revenue contribution, repeat purchase behaviors, and long-term customer engagement.
  7. Establish and own tracking analytics, dashboards, and forecasts defining, monitoring, and reporting key performance indicators for customer retention.
  8. Evaluate and ensure retention strategies and initiatives align with high-level marketing and brand strategy and the company's strategic vision.

Requirements

  • Minimum 5 years of direct, relevant experience in CRM, retention, customer engagement, and lifecycle marketing (strong preference for experience within a leading eCommerce or fintech company).
  • Proven track record leading communications strategy and executing CRM campaigns.
  • Strong experience leveraging a customer engagement platform.
  • Expertise in executing and managing multi-pronged marketing campaigns including online marketing, product marketing, and direct marketing.
  • Strong experience working cross-functionally with Product, Technology, and other functional teams.
  • Experience executing marketing plans across multiple ASEAN and East Asian markets preferred.
  • Some experience leading and managing direct reports is preferred.

About Us

We value Hungry, Humble, and Smart individuals who embody core intrinsic qualities we admire. We expect all our people to uphold the following values:

  • Play to win as a team.
  • Solve for the customer.
  • Embrace a personal growth mindset.
  • Own it openly.
  • Challenge the status quo and deliver outcomes.

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