Brand and Portfolio Strategist

3 days ago


Singapore NTUC Enterprise Nexus Co-operative Limited Full time

The Brand and Business Development Manager will lead our housebrand's category strategy, managing commercial targets for brick & mortar and online channels.


Responsibilities include:
1. Identifying consumer needs, category trends, and commercial opportunities across channels.
2. Analyzing sales data to identify issues and opportunities.
3. Developing growth strategies for led categories.

Develop a 24-month new products pipeline from ideation to marketing launch campaigns. Lead the implementation of plans including campaign and trade activities. Drive growth, track performance, and achieve commercial targets; manage A&P budget. Work with cross-functional teams, channels, and agency partners.


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