Brand Development Strategist

17 hours ago


Singapore THE WHOLESOME BUBS PTE. LTD. Full time

We are seeking a skilled Brand Development Strategist to explore and source new brands in food-related products and baby/mummy merchandise. The ideal candidate will possess an eye for quality products, strong negotiation skills, and expertise in localizing and positioning products for success.

  • Brand Sourcing and Identification

The successful candidate will identify emerging and established brands in the food and baby/mummy categories that have high potential for success in Singapore. This requires staying ahead of market trends, consumer demands, and competitor activities to ensure a competitive edge. A robust pipeline of potential brand partners will be built and maintained.

Negotiation and Relationship Management

  • Negotiation with brand owners and suppliers will involve trading terms, pricing, and partnership agreements. Market development funds or support from brand owners will be secured to drive product success. Long-term relationships with international brand owners and suppliers will be established and nurtured.

Product Localisation and Compliance

  • Work with regulatory bodies and stakeholders to adapt product packaging, labeling, and formulation to meet Singapore's compliance standards, including food safety and product certifications. Smooth execution of localization processes will be ensured while maintaining the brand's identity and appeal.

Import and Logistics Coordination

  • Facilitate the end-to-end import process, including customs clearance, documentation, and compliance. Cost-effective and timely transportation will be ensured through collaboration with logistics partners.

Strategic Market Planning and Product Projections

  • Develop product turnover projections and pricing strategies to maximize market potential. In-market plans will include promotional activities, campaigns, and product positioning. Regular analysis of product performance will be conducted to refine strategies and achieve sales targets.


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