Luxury Brand Strategist
21 hours ago
About the Role:
As a Luxury Brand Strategist, you will be responsible for developing and implementing brand strategies for Southeast Asia markets, specifically Singapore and Malaysia. This involves ensuring alignment with the global brand vision while catering to local market needs.
Main Responsibilities:
- Manage the development and implementation of brand strategies in SEA markets.
- Collaborate in the creation and execution of marketing campaigns, including digital, print, and event activations.
- Conduct market analysis to identify customer trends, competitor activities, and new opportunities.
- Provide insights and recommendations based on research to improve brand positioning.
- Ensure consistency in all brand messaging across various channels.
- Work closely with retail and sales teams to enhance customer experience and drive sales.
- Coordinate with external partners, media agencies, and influencers for brand collaborations and marketing initiatives.
- Track and report the performance of marketing activities, including sales, engagement metrics, and ROI.
- Support the planning and execution of exclusive brand events, VIP client experiences, and other promotional activities.
Requirements:
- A degree in marketing, business, or a related field.
- 4 years of experience in marketing, preferably in retail, fashion, or luxury brands.
- Clear, effective communication both internally and externally.
- Ability to think creatively and support innovative ideas in a competitive luxury market.
- Organizational skills to handle multiple projects and deadlines.
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