Director of Integrated Marketing

20 hours ago

Singapore beBeeMarketing Full time $80,000 - $120,000

Job Title: Director of Integrated Marketing

About the Role

This role is a crucial part of our marketing team. The Director of Integrated Marketing will be responsible for developing and executing integrated marketing strategies to align with organisational goals.

  • Developing and executing marketing campaigns to drive enrolment and promote the institute's brand.
  • Managing public and media relations, including media outreach and press coverage.
  • Overseeing content creation and ensuring consistency across all marketing collaterals.
  • Planning, managing, and optimising digital advertising campaigns (Google, Facebook, LinkedIn).
  • Monitoring and analysing marketing performance metrics; proposing improvements based on data.
  • Managing relationships with vendors and external partners.
  • Collaborating with internal teams including sales (local and international) and academic departments.
  • Supporting institute-led branding and recruitment events such as open houses, fairs, and graduation ceremonies.
Requirements
  • Bachelor's degree in Marketing, Business Management, or a related field.
  • Proven experience in digital and social media marketing.
  • Proficient in tools such as Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics, and Search Console.
  • Excellent written and verbal communication skills in English and Mandarin to liaise with native English & Chinese-speaking clients.
  • Ability to manage multiple projects in a fast-paced environment.

We offer a competitive salary and excellent benefits package to successful candidates. If you are passionate about marketing and wish to take your career to the next level, please apply today.

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