Director, Online Marketing

2 days ago

Singapore Talenta Consultants Full time

Director, Online Marketing & Product Development
Director, Online Marketing & Product Development
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We are hiring a Director, Online Marketing & Product Development on behalf of our client:
Company: World's Leading Meetings & Conference Centre
Reporting to: CEO
Geographical scope: Singapore Position
Overview:
The Director, Online Marketing & Product Development role in spearheading the online marketing efforts and drive the evolution of our product portfolio, positioning the company at the forefront of the MICE industry in online sales and services.
Key Responsibilities:

  • Develop and implement comprehensive digital marketing strategies to increase online engagement, drive direct bookings, and enhance brand presence across web, social media, and mobile channels.
  • Develop and accelerate the growth of online sales and servicing.
    • Oversee the end-to-end product development cycle, from market research and concept design to launch, performance monitoring, and optimization.
  • Collaborate with cross-functional teams, including Sales, IT, and Operations, to align digital campaigns and product initiatives with business goals.
  • Lead website and e-commerce enhancements to improve user experience, conversion rates, and integration with CRM systems.
  • Analyse customer data and market trends to identify new opportunities for products, packages, or online offerings that differentiate our brand.
  • Lead and manage the online Sales and Marketing Team.
  • Establish KPIs and prepare detailed performance reports for the CEO and senior management, recommending data-driven improvements.

Qualifications and Experience:

  • Bachelor's or Master's degree in Marketing, Business, Digital Media, or a related field.
  • Minimum 8-10 years of experience in digital marketing, e-commerce, or product development, ideally within the hospitality, travel, or related industries.
  • Demonstrated success in taking offline products and services online.
  • Strong knowledge of Social Media marketing, Google Analytics, paid UX/UI best practices, and online marketing automation tools.
  • Excellent leadership, communication, and project management skills.

Only shortlisted candidates will be notified. Thank you.
Talenta Consultants D)
EA Licence: 23C1796
Seniority level
Seniority level Mid-Senior level
Employment type
Employment type Full-time
Job function
Job function Marketing
Industries Facilities Services and Hospitality
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