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Retail Banking Marketing Lead
2 weeks ago
Job Overview:
">">KAIROS GLOBAL SEARCH PTE. LTD. is a leading retail bank seeking a skilled Senior Marketing Manager to lead marketing initiatives for our retail banking division.
">">The successful candidate will develop and execute marketing strategies to enhance brand presence, drive customer acquisition, and increase product adoption.
">">This role requires strong expertise in digital marketing, customer acquisition, and brand management.
">">The ideal candidate will have a proven track record of leading successful marketing campaigns and driving business growth.
">">Key responsibilities include developing and implementing comprehensive marketing strategies, leading digital and traditional marketing campaigns, and collaborating with product, sales, and digital teams.
">">The successful candidate will also be responsible for analyzing market trends, customer insights, and competitive landscape to drive data-driven marketing decisions.
">">In addition, the Senior Marketing Manager will manage marketing budgets, oversee agency partnerships and media planning, and drive content marketing, social media, and digital engagement strategies.
">">Requirements for this role include a Bachelor's degree in Marketing, Business, or a related field, as well as minimum 8-10 years of experience in marketing, with at least 5 years in retail banking or financial services.
">">Excellent leadership, stakeholder management, and communication skills are essential for this role.
">">The ideal candidate will have a data-driven mindset with experience in marketing analytics and performance tracking, as well as familiarity with regulatory compliance in banking and financial marketing.
">