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Retail Banking Marketing Lead

2 weeks ago


Singapore KAIROS GLOBAL SEARCH PTE. LTD. Full time

Job Overview:

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KAIROS GLOBAL SEARCH PTE. LTD. is a leading retail bank seeking a skilled Senior Marketing Manager to lead marketing initiatives for our retail banking division.

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The successful candidate will develop and execute marketing strategies to enhance brand presence, drive customer acquisition, and increase product adoption.

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This role requires strong expertise in digital marketing, customer acquisition, and brand management.

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The ideal candidate will have a proven track record of leading successful marketing campaigns and driving business growth.

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Key responsibilities include developing and implementing comprehensive marketing strategies, leading digital and traditional marketing campaigns, and collaborating with product, sales, and digital teams.

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The successful candidate will also be responsible for analyzing market trends, customer insights, and competitive landscape to drive data-driven marketing decisions.

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In addition, the Senior Marketing Manager will manage marketing budgets, oversee agency partnerships and media planning, and drive content marketing, social media, and digital engagement strategies.

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Requirements for this role include a Bachelor's degree in Marketing, Business, or a related field, as well as minimum 8-10 years of experience in marketing, with at least 5 years in retail banking or financial services.

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Excellent leadership, stakeholder management, and communication skills are essential for this role.

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The ideal candidate will have a data-driven mindset with experience in marketing analytics and performance tracking, as well as familiarity with regulatory compliance in banking and financial marketing.

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