Digital Commerce Specialist

2 weeks ago

Singapore beBeeDigitalMarketing Part time $958 - $2,468
Digital Commerce Expertise

This course is designed to equip you with a comprehensive understanding of digital commerce, encompassing strategies to build an omnichannel business model and optimize inventory management.

Upon completion, you will attain a WSQ Diploma in Retail (E-Commerce/Omni-Channel) and be able to enhance digital marketing efforts using various tools to drive traffic and improve online presence.

Course Overview
  • Customer Experience Innovation: Develop skills in enhancing customer experience, identifying and mapping the organization's current customer journey, analyzing for gaps, and implementing proposed improvements.
  • Emerging Technology: Learn to lead analysis and drive implementation of emerging technologies for organizational effectiveness, shaping strategies and objectives for process improvement and change management.
  • Search Engine Optimisation (SEO): Formulate overarching SEO strategies for digital assets and content, evaluating their effectiveness across channels in terms of ROI, managing, executing, monitoring, and conducting analysis on the performance of SEO campaigns.
  • Paid Search Engine Marketing (SEM): Acquire skills to manage, review, and monitor implementation of SEM strategies, establishing targets, conducting analysis on the performance of SEM campaigns, and recommending opportunities for improvement.
  • Website Design: Understand how consumers make purchase decisions and how the design and content of a website plays a crucial role in converting visitors into customers. Learn to create a website based on well-established principles of good website design.
  • Social Media Marketing: Learn the factors to evaluate potential social media marketing opportunities, draw up a social media marketing strategy suited to the organization's objectives, and outreach to new consumers and engage current ones.
  • Content Management: Identify key messages, themes, tone, and personality for content, store content, manage information architecture, and visual compositions of multimedia sites.
  • Merchandise Performance Analysis: Optimize inventory in an omnichannel business by developing processes to analyze profit performance, evaluate trends of profitability, identify opportunities to adjust merchandise range, and create an O2O product strategy.

The course modules are designed to equip you with the necessary skills and knowledge to succeed in the field of digital commerce. You will learn how to develop effective digital marketing strategies, manage and execute them, and analyze their performance.

Key Takeaways
  • Develop a comprehensive understanding of digital commerce and its application in an omnichannel business model.
  • Learn to analyze and implement emerging technologies for organizational effectiveness.
  • Formulate and execute SEO and SEM strategies to drive traffic and improve online presence.
  • Create a website that meets consumer needs and converts visitors into customers.
  • Develop a social media marketing strategy that suits the organization's objectives.
  • Manage and optimize inventory in an omnichannel business.

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