Product Marketing Leader for B2B Solutions
7 days ago
Coda Payments Pte. Ltd. is a fast-growing company that enables digital content publishers to reach their audiences more effectively.
Job Title: Product Marketing ManagerJob Summary:We are seeking an experienced Product Marketing Manager to join our dynamic team and drive the success of our B2B solutions.
Key Responsibilities:- Develop and execute comprehensive product marketing strategies to drive adoption and revenue growth of our B2B solutions.
- Conduct market research to identify target customers, understand their needs, and develop compelling value propositions.
- Monitor and analyze market trends, competitor activity, and customer feedback to inform product differentiation and improvement.
- Influence product roadmap and feature prioritization to meet business objectives.
- Define and articulate the unique value proposition of our products, developing positioning strategies that differentiate them from competitors.
- Collaborate with cross-functional teams, including product management, commercialization (sales), and customer success, to ensure alignment and successful go-to-market execution.
- Ensure updated messaging in content creation, website updates, email marketing, social media, and other related content and activities.
- Drive the creation of marketing collateral, sales enablement materials, and thought leadership content specific to partner needs.
- Work with teammates to track and report on key metrics, including pipeline growth, conversion rates, and customer satisfaction, providing regular updates to the executive team.
- Bachelor's degree in business, marketing, or a related field.
- At least 3 years of product marketing experience in B2B technology or gaming industry.
- Proven track record of driving go-to-market efforts successfully launching and marketing B2B solutions, specifically in the game publishing, content, or live streaming sectors.
- In-depth understanding of the gaming industry, including knowledge of game publishers, developers, distribution channels, and emerging trends.
- Strong interpersonal ability to build and maintain cross-functional relationships with key stakeholders, including learning from and influencing C-level executives, partners, and customers.
- Excellent communication skills, both written and verbal, with the ability to effectively present complex concepts to diverse audiences.
- Data savvy with strong analytical skills and the ability to gather and interpret data to make informed marketing decisions.
- Flexibility and adaptability, demonstrating a willingness to experiment and iterate in making sense of ambiguity.
- Self-driven and results-oriented, with a strong sense of ownership and accountability.
- Demonstrated ability to craft visual pitches & infographics, and create professional B2B & product content, and skills in leveraging AI tools.
$120,000 - $180,000 per annum, depending on qualifications and experience.
Benefits:- Flexible working hours and remote work options.
- Comprehensive health insurance package.
- Professional development opportunities and training budget.
- Mentorship program and performance-based bonuses.
Joining our team means becoming part of a collaborative and innovative environment where you can grow professionally and contribute to the company's success.
Coda Payments Pte. Ltd. is committed to equal employment opportunity and welcomes applications from qualified candidates regardless of age, disability, ethnicity, gender, nationality, race, religion, or sexual orientation.
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