Product Manager, App Ads and Gaming Product

14 hours ago


Singapur, Singapore TikTok Full time
About the Role

The TikTok App Ads and Gaming team is a key part of the TikTok Monetization Product organization, responsible for creating advertising products for app and gaming clients on TikTok. Our goal is to make TikTok the leading platform for app and gaming marketers to acquire, retain, and monetize users by developing products that cater to unique vertical needs, new monetization models, and different stages of the app lifecycle.

Key Responsibilities
  • Clarify, design, and develop product plans to meet customer demands in global App Ads.
  • Design product strategies for App Ads, oversee advertising monetization paths, sales strategies, and revenue to optimize client campaign effectiveness and efficiency.
  • Collaborate closely with cross-functional teams, such as design and development, to drive project implementation and deliver high-quality products.
  • Design and continuously track and analyze key product metrics, leveraging data-driven insights to support product decisions.
  • Stay updated on industry trends, drive business innovation, and sustain the competitiveness of internationalized products.
Requirements
  • Bachelor's degree or above, with 3 years of experience in commercial product management.
  • Strong management, logical thinking, business understanding, and fast learning abilities.
  • Proficient in data-driven decision-making, strong logical reasoning, and adept at solving problems through data.
  • Excellent communication skills, adept at resource integration and collaboration, capable of implementing strategies effectively to achieve business outcomes.


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