Product Marketing Manager, Global Gaming

2 months ago


Singapur, Singapore TikTok Full time

Team Introduction

The TikTok App Ads and Gaming team is part of the TikTok Monetization Product organization and is responsible for building advertising products for app and gaming clients on TikTok. Our vision is to make TikTok the leading platform for app and gaming marketers to acquire, retain and monetize users by building products that support unique vertical needs, new monetization models and different stages of the app lifecycle. Responsibilities- Based on a strong knowledge of trends in the mobile marketing industry particularly in Mobile Gaming and App Services, XP and Cross Platform segments, to affect the strategy/direction of product solutions- Partner with Sales leadership, Business Marketing, Global and Regional Product Marketing Managers to set long-term objectives and develop go-to-market strategies for mobile app ads adoption and growth - Collaborate with our gaming product and solutions team to build customer-centric solutions for our mobile gaming advertisers globally, with a focused approach to NAMER advertisers- Partner with cross functional teams and regional product marketing teams to Develop programs through the lens of clients, ultimately driving business outcomes for our clients and be accountable for NAMER ad revenue growth in close alignment with Sales- Partner closely with sales teams and utilise data proficiently to deeply understand pain points, formulate business requirements and prioritise solutions to influence the direction of product development for growth of the gaming business

Minimum Qualifications- BA/BS degree or above- 5+ years of product marketing or product management experience with digital ad products, specifically in performance marketing - Strong knowledge of app measurement industry&solutions (SDK, SKAN, 1P/3P app ads attribution, MMP and experience working on qualitative and quantitative measurement of marketing campaigns.- Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences Preferred Qualification- Gaming experience with a technology company, media agency, consulting firm preferred

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