App Advertising Product Manager

7 days ago

Singapur, Singapore TikTok Full time
Team Overview

The TikTok App Ads and Gaming division operates within the TikTok Monetization Product framework, focusing on the development of advertising solutions tailored for app and gaming clients.

Our Mission
We aim to position TikTok as the premier platform for app and gaming marketers, facilitating user acquisition, retention, and monetization through innovative products that cater to specific vertical requirements, emerging monetization strategies, and various phases of the app lifecycle.

Key Responsibilities

  • Manage global App Ads customer requirements, including the clarification, design, and development of product roadmaps.
  • Formulate product strategies for App Ads, supervising advertising monetization avenues, sales tactics, and revenue generation, with a focus on enhancing client campaign success and efficiency.
  • Work collaboratively with cross-functional teams, including design and development, to ensure effective project execution and delivery of high-quality products.
  • Design and consistently monitor key product performance indicators, utilizing data-driven insights to inform product decisions.
  • Remain informed about industry trends, foster business innovation, and maintain the competitive edge of internationalized products.

Minimum Qualifications

  • A Bachelor's degree or higher, accompanied by a minimum of 3 years of experience in commercial product management.
  • Demonstrated management skills, logical reasoning, business acumen, and rapid learning capabilities.
  • Expertise in data-driven decision-making, strong analytical skills, and proficiency in problem-solving through data analysis.
  • Exceptional communication abilities, skilled in resource integration and collaboration, with a capacity to implement strategies effectively to achieve business objectives.

Preferred Qualifications

  • Experience in Performance Advertising or Gaming Advertising is highly desirable.

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