App Advertising Product Manager

7 days ago

Singapur, Singapore TikTok Full time
Team Overview

The TikTok App Ads and Gaming division operates within the TikTok Monetization Product framework, focusing on the development of advertising solutions tailored for app and gaming clients on the TikTok platform.

Our Mission
We aim to position TikTok as the premier destination for app and gaming marketers seeking to acquire, engage, and monetize users by creating products that cater to specific vertical requirements, innovative monetization strategies, and various phases of the app lifecycle.

Key Responsibilities
- Address global customer needs in App Ads by clarifying, designing, and executing product strategies.
- Formulate product strategies for App Ads, manage advertising monetization avenues, sales tactics, and revenue generation, with the goal of enhancing client campaign effectiveness and efficiency.
- Collaborate extensively with cross-functional teams, including design and development, to ensure successful project execution and delivery of high-quality products.
- Develop and consistently monitor key product metrics, utilizing data-driven insights to inform product decisions.
- Remain informed about industry trends, foster business innovation, and maintain the competitive edge of internationalized products.

Minimum Qualifications
- A Bachelor’s degree or higher, accompanied by a minimum of 3 years of experience in commercial product management.
- Strong leadership, analytical thinking, business acumen, and quick learning capabilities.
- Proficient in making data-driven decisions, with robust logical reasoning skills and the ability to resolve issues through data analysis.
- Exceptional communication abilities, skilled in resource integration and collaboration, capable of effectively implementing strategies to achieve business objectives.

Preferred Qualifications
- Experience in Performance Advertising or Gaming Advertising is highly regarded.

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