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Asst. Brand Manager

2 months ago

Singapore AURIC PACIFIC FOOD INDUSTRIES PTE LTD Full time
About the Role

We are seeking a highly motivated and experienced Brand Management Assistant to join our team at AURIC PACIFIC FOOD INDUSTRIES PTE LTD. As a key member of our marketing team, you will play a crucial role in supporting the Senior Brand Manager in executing brand strategies and managing brand initiatives.

Key Responsibilities
  • Brand Strategy Execution: Assist in developing and implementing integrated marketing campaigns, promotions, and product launches to drive brand growth objectives.
  • Product Portfolio Management: Manage product development, product positioning, pricing strategy, and packaging development to ensure alignment with brand objectives.
  • Agency Collaboration: Work with external agencies to develop product briefs and integrated marketing campaigns to drive brand growth.
  • Marketing Budget Management: Manage A&P budget, track ROIs, and stay up-to-date on consumer and market trends.
  • Brand Consistency: Oversee social content and work with agencies to maintain consistency in brand message and visual elements across social platforms.
  • Trade Marketing Activations: Collaborate with sales channels to develop cohesive trade marketing activations and ensure consistency in brand image deployment across all distribution channels.
  • POSM Development: Oversee the development of POSM while ensuring compliance with quality standards and regulatory requirements.
  • Team Collaboration: Collaborate with cross-functional teams to align brand initiatives with overall company objectives.
Requirements
  • Education: Degree in Marketing Management or related discipline.
  • Experience: Minimum 5 years in a brand management role, preferably in FMCG industry.
  • Skills: Ability to work collaboratively in a team environment, strong communication and interpersonal skills, positive working attitude, independent with entrepreneurship spirit, good project management and organizational skills.