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Brand Manager

7 months ago

Singapore LUXURY VENTURES PTE. LTD. Full time
Roles & Responsibilities

Position Summary:

  • Drive sales and profitability of the Brand and the stores for assigned area(s) and/or brands and manage sales, marketing and operations functions. You will be responsible for total brand management including P&L and to achieve brand business goals.
  • Maintain strong relationship with Brand principal and other key stakeholders.
  • Drive retail excellence in line with the Brand and Valiram standards.
  • Be an ambassador for the represented BRAND and portray at all times a professional and customer oriented image.

Roles & Responsibilities:


Optimise the sales, profits and other retail performance criteria

  • Strategise and implement brand communication needs in keeping with the integrity of the brand and regional appeal.
  • Plan and maximise sales and profit contribution of the Brand.
  • Develop annual business plan to reflect brand positioning, negotiate key aspects of the planned delivery with the brand principal.
  • Achieve business plan profit.
  • Direct Operations/ Store Manager on managerial and operational aspects of the store with adherence and compliance to the retail operations standard.
  • Driving associate behaviour and productivity.
  • Partner with Merchandising to maintain brand profitability by managing full price and mark down sales, intake margins, levels of mark down activity and terminal stock.
  • Lead localised pricing strategy and competitor insights and implement appropriate change to maximise sales and increase local market share.
  • Reports and statistic compilations in relation to brand performance and share product performance and insight with HOD.
  • Managing and maintaining a positive working relationship with the brand principal

Marketing

  • Plan, direct and implement appropriate localised marketing activities/events/promotions for positive brand building and in driving sales.
  • Partner with Brand principal/HOD to develop seasonal marketing and social media strategies.
  • Provide insights to Valiram and the Brand, to better understand market trends and dynamics.
  • Support the CRM and increase existing base of VIP customers.

Others

  • Partner with Merchandising to place appropriate orders, optimise inventory and oversee in inventory integrity.
  • Partner with Visual Merchandising in upholding of VM standard to ensure store environment is enticing, effective and in line with Brand Guidelines.
  • To uphold and improve staff morale leading to a positive and dynamic working attitude and environment.
  • Support store to maintain productivity and retail operational standards in areas of discipline, work performance and sales.
  • In touch with what is happening in the store through periodic store visits.
  • Support and assist in projects/tasks related to the brand as required/instructed by HOD/management.

Tell employers what skills you have

CRM
Sales
Sales and Marketing
Visual Merchandising
Social Media
Operations
Brand Communication
Inventory
Pricing Strategy
Marketing Communications
Marketing
Merchandising
Strategy
Sales Operations
Digital Marketing
Brand Management
Customer Oriented
Retail Industry