Head of Go-To-Market Strategy
1 month ago
About the Role
The Sales Enablement & Operations (SE&O) Asia regional team plays a crucial role in translating Microsoft's Commercial Strategy into a regional execution plan and driving operational excellence through consistency, agility, and accountability. Our team drives cross-functional insight and execution excellence, bringing strategy and priorities to life by accelerating transformation and enabling business impact at scale.
We are creating a Cloud Solution Area (CSA) Go To Market (GTM) Leader role in Asia to develop and execute the business strategy across our Business Applications, Surface, Industry, and SMC GTM regional functions. As the CSA GTM Leader, you will develop and execute business strategy and track the efficacy of plans across the business to drive sustainable growth within and beyond the fiscal year.
Key Responsibilities
- Drive regional rigor in definition and orchestration of strategic go-to-market plans inclusive of marketing, field, consulting, customer success, and partner functions that support the One Microsoft approach to overall business strategy and execution.
- Partner with Areas to drive GTM for aligned Solution Plays, identifying growth opportunities in the market and builds clear execution plans.
- Partner across Microsoft core teams to bring the voice of field and co-design strategy and programs.
Leadership and Collaboration
- Lands and champions aligned solution plays, activating connected sales and marketing execution in every segment to maximize performance and share.
- Collaborates with GPS for local partner-led marketing strategies and demand generation that support aligned solution play performance.
- Enables collaboration across relevant partners and stakeholders across the region and leverages expertise in strategic cross-product/aggregate business metrics to drive insights and impact go-to-market strategy and delivery.
Product Advocacy and Innovation
- Advocates as the voice of the Customer, Partners and Field to provide thought leadership on competitive landscape, solution area gaps, sales trends, etc. to drive improvements on the GTM plan.
- Facilitates and drives engagement across a complex stakeholder map to drive the product marketing growth strategy and drives impact through correction of error initiatives as required.
Microsoft Values and Culture
- Creates clarity by creating a shared understanding and building a clear course of action.
- Boundary-less leader who pursues right outcomes to achieve success.
- Models living the Microsoft culture and drives our leadership principles and Model, Coach and Care.
People and Organization Leadership
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