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Strategic Account Director
3 weeks ago
**The Hoffman Agency: A Leader in Integrated Communications
We are a dynamic agency seeking a highly skilled Senior Account Executive to join our team. As a Senior Account Executive, you will play a key role in driving strategy and execution for our clients, leveraging your expertise in media relations, integrated communications, and content quality.
- Key Responsibilities:
- Drive strategy for media pitching, maintain a network of media contacts, deliver signature stories, host media briefings, and provide counsel to spokespersons.
- Oversee strategy and execution for integrated communications that cover traditional PR, digital, and social.
- Evaluate the consistency of tone and accuracy of content, review key content pieces, and drive development of key messages and PR plans for clients.
- Results-oriented: Oversee and review all reporting efforts, track results against annual goals, and drive client satisfaction.
- Serve as point person and trusted partner with clients, providing counsel and setting expectations for program execution; maintain proactive attitude, responsibility, and perspective that continually advances the quality of work.
- Lead day-to-day account activities with speed and accuracy, track account budget and service levels, and provide input on staffing hours.
About You:
- Creative
- Team player
- Accountable
- Leader
- Entrepreneurial nature and attitude
- Proactive, problem-solving mindset
- Passionate about public relations and writing
- Passionate about technology/social media
- Open to B2B and Technology sectors
- Keen to build campaigns employing a 360-degree integrated marketing approach
Qualifications:
- PREFERRED Bachelor's degree in Business, PR/Advertising, Communications, Journalism or Linguistics
- MINIMUM of 3-5 years of experience in client relationship management and media relations (agency experience is preferred)
- Experience in leading regional technology-related projects
- Superior writing and verbal communication skills in English
- Experience in and a passion for digital and social media communications is a plus
- An enterprising and curious mindset
- An entrepreneurial nature, passion, and can-do attitude