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Demand Generation Marketing Strategist

2 weeks ago

Singapore beBeeMarketing Full time $132,000 - $198,000
Role Overview

We are seeking a skilled Demand Generation Marketing Lead to drive strategic pipeline growth across all segments in the APAC region.

This is a critical role that requires a data-driven marketer with expertise in building end-to-end customer journeys and relevant campaigns to drive leads through the funnel.

The successful candidate will lead the design and execution of inbound customer journeys, ensuring meaningful engagement at every stage of the funnel.

Key Responsibilities:
  • Develop and execute high-impact inbound demand generation strategies across all channels in Asia Pacific, with a primary focus on priority markets such as Singapore, Malaysia & Indonesia.
  • Collaborate closely with Asia Sales Leaders and BDRs to develop and execute integrated marketing strategies that drive pipeline growth, improve conversion rates, and support revenue goals.
  • Act as a strategic connector between Asia Marketing, Sales, BDRs, and Partnerships by driving clear communication, regional insights, and shared accountability for pipeline impact.
  • Lead and execute partner marketing initiatives in Asia by collaborating with key regional and global partners to co-create campaigns, amplify reach, and drive joint pipeline growth through events, content, and digital programs.
  • Drive data-driven decision-making, ongoing testing, and agile campaign execution to optimize marketing ROI.
Requirements

To be successful in this role, you will need:

  • A minimum of 8 years of experience in combination of channel, performance, lifecycle, demand gen, partner, revenue, and integrated campaign marketing.
  • A minimum of 6 years working in B2B marketing capacity.
  • Proven expertise building end-to-end customer journeys and relevant campaigns to drive leads through the funnel.
  • Analytics experience with ability to manage complex data sets for site analytics and attribution models. Tableau, Google Analytics, and Salesforce preferred.
  • Experience managing a multimillion dollar marketing budget.
  • Foundational knowledge of performance marketing success metrics and ability to report OKRs and KPIs to executive leadership teams.
What We Offer

We offer a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.

Please visit Klaviyo Rewards - Global Benefits to find out more about our Total Rewards package.

About Us

We empower creators to own their destiny by making first-party data accessible and actionable like never before.

We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond.