
Master Programme Marketing Lead
10 hours ago
The successful candidate will be responsible for leading the marketing and promotional activities of our Master's degree programmes. This includes coordinating events, managing email campaigns, and developing content to engage with prospective students.
The incumbent will work closely with our MSc Programmes Office team and other stakeholders to ensure a cohesive brand message across all online communications.
- Develop and execute marketing strategies to promote the MSc programmes
- Coordinate and organize offline and online outreach events, such as info sessions and coffee chats
- Work with the Digital Marketing colleagues to design campaigns and post-event engagements
- Research and identify prospective corporates and companies for B2B marketing
- Develop and nurture relationships with these partners to explore potential scholarships and admission opportunities
The ideal candidate should possess a Bachelor's degree from a reputable institution, with at least 3-5 years of relevant working experience in academic programme marketing.
- Strong written and oral communication skills
- Experience in cross-cultural settings
- Meticulous attention to detail and ability to manage multiple tasks and deadlines
- Team player with high emotional and cultural quotient
- IT savvy with good knowledge of Microsoft Office Applications
(Appointment job grade will commensurate with the selected candidate's experience)
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