Manager, Programme Marketing

4 days ago


Singapore Nanyang Technological University Full time

At NTU PACE (NTU Academy for Professional and Continuing Education), we empower individuals and enterprises with industry-relevant skills that prepare them for the future of work.

We are looking for a dynamic and results-driven Manager, Programme Marketing to lead and execute marketing campaigns for NTU’s suite of Continuing Education and Training (CET) programmes. This role offers the opportunity to shape learner journeys, collaborate across departments, and contribute directly to NTU’s mission of advancing lifelong learning.

Key Responsibilities:

- Develop and implement marketing plans to promote continuing education programmes, including short courses, certifications, and modular programmes.
- Coordinate paid and organic marketing activities across digital platforms (e.g., Google, Facebook, LinkedIn).
- Track and report on campaign performance using tools such as Google Analytics and HubSpot, with the aim of driving conversions.
- Manage programme marketing calendars and support info sessions, webinars, and promotional events.
- Collaborate with cross-functional teams (Business Development, Operations, Design, and Faculty) to ensure timely and effective campaign delivery.
- Support the continuous improvement of marketing strategies based on learner feedback and data insights.

Qualifications & Requirements:
Must-Haves:

- A recognised Bachelor's degree in Marketing, Business, Communications, or related field
- At least 5 years of relevant experience in marketing, preferably in education, training, or service-related industries
- Experience managing digital campaigns and tools such as HubSpot, SEMrush, Google Ads, LinkedIn Campaign Manager, and other similar tools.
- Strong project management skills and attention to detail
- Excellent communication and stakeholder management abilities

Good-to-Haves:

- Familiarity with Singapore’s CET landscape and funding schemes
- Skills in content writing, visual storytelling, and basic design tools (e.g., Canva, Adobe)
- Experience in marketing for modular or flexible learning programmes

If you’re passionate about marketing and lifelong learning, and are looking to make an impact in the education space, we invite you to join our team at NTU PACE.

Hiring Institution: NTU



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