Digital Marketing Strategist, Google Store APAC
1 day ago
In this pivotal role as a Digital Marketing Strategist for the Google Store APAC, you will be responsible for executing and leading the execution of CRM campaign moments across multiple countries. Your primary focus will be on managing campaign calendars, creating compelling content, driving engagement through targeted marketing campaigns, and analyzing customer behavior to inform data-driven decisions.
About the Role
You will work closely with cross-functional stakeholders to drive commercial impact and develop regional CRM marketing strategies that align with overarching business objectives. Your expertise in digital marketing, performance media, and email marketing will be essential in developing and executing scalable marketing campaigns that meet or exceed sales targets. Additionally, you will lead A/B and multivariate testing to optimize the customer journey and drive local learnings and insights.
Responsibilities
- Own the execution of CRM campaign moments ~7 big moments across JP, AU, IN, TW, and SG.
- Drive CRM channel share and Pixel sales contribution to support both 1P+3P unit sales and business objectives.
- Understand overarching business objectives and strategy, and own and ensure these are translated into overall regional CRM marketing strategy across the customer lifecycle.
- Drive engagement of customers by leading development of targeted, high-impact content and execution of scalable marketing campaigns.
- Lead A/B and multivariate testing and optimizations throughout the customer journey and drive local learnings and insights to drive Pixel and portfolio loyalty across the region.
Requirements
This position requires a Bachelor's degree in Marketing or equivalent practical experience. You must have at least 5 years of experience working on digital marketing campaigns, performance media, or email marketing. Proficiency in English and Japanese is also required to effectively communicate with partners in the region. Experience working on campaigns/projects with multiple senior stakeholders and ability to balance creative and data-driven approaches are highly valued.
Preferred Qualifications
- Ability to balance working in a creatively driven organization with a data-driven approach to marketing.
- Ability to be resourceful and results-oriented with an enthusiastic and positive attitude.
- Ability to take complex data and distill them into meaningful and coherent narratives.
- Excellent problem-solving skills, with the ability to use data to drive actionable insights and scale effectively across a large organization.
- Excellent organizational skills with the ability to manage and coordinate projects across regions.
- Excellent project management skills with attention to detail.
Estimated Salary: $120,000 - $180,000 per annum
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