Digital Marketing Strategist, APAC Lead

7 days ago


Singapore Zurich Insurance Company Full time

About the Role:

At Zurich Insurance Company, we're seeking an experienced Digital Marketing Specialist to join our team as a Digital Marketing Strategist in APAC.

The successful candidate will play a pivotal role in shaping our digital marketing activities and driving online presence. As a key member of our team, you will be responsible for managing content and governance across various digital channels to deliver integrated communication aligned with our strategic priorities.

Digital Channels Strategy:

  • Develop and execute a comprehensive digital strategy to drive channel growth and engagement, increasing website traffic, impressions, referrals, and conversions.

Key Responsibilities:

  • Search Engine Optimization (SEO):
    • Conduct keyword research to identify opportunities for organic growth, optimize website content, including landing pages, blog posts, and product pages.
    • Implement on-page SEO strategies to improve website performance on search engines and build backlinks to enhance domain authority.
  • Search Engine Marketing (SEM):
    • Create and manage paid advertising campaigns on platforms such as Google Ads, conduct keyword analysis, and optimize ad copy for maximum performance.
    • Monitor and analyze campaign performance using analytics tools, manage budgets, and bids, and optimize campaigns for ROI.
  • Content and Copywriting Coordination:
    • Source copywriter(s) to develop engaging and SEO-friendly content, ensuring it aligns with SEO strategies and best practices.
    • Coordinate the creation of ad copy for paid campaigns and edit and optimize content for clarity, relevance, and SEO.
  • Process Setup:
    • Develop and streamline processes for launch, optimization, and publishing of digital marketing initiatives.
    • Coordinate with internal teams and external partners to ensure seamless execution of marketing initiatives.

Requirements:

  • Proven experience of at least 2-3 years in digital marketing with a focus on SEO and SEM.
  • Familiarity with content creation and copywriting, proficiency in Google Analytics, Google Ads, and other relevant marketing tools.
  • Strong analytical skills and ability to interpret data to drive informed decisions, excellent communication and organizational skills.
  • Ability to adapt to changing priorities in a fast-paced environment.

Salary: The estimated salary for this role is approximately $120,000 - $180,000 per annum, depending on qualifications and experience.



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