Driving Business Growth Through Strategic Marketing
2 days ago
ESET provides cutting-edge digital security to prevent attacks before they happen. By combining the power of AI and human expertise, ESET stays ahead of known and emerging cyberthreats — securing businesses, critical infrastructure, and individuals.
We are seeking a Senior Marketing Strategist to lead the planning and execution of strategic marketing campaigns and go-to-market initiatives that support pipeline growth, customer acquisition, and product adoption in our APAC region.
Key Responsibilities- Develop and execute integrated demand generation strategies to generate MQLs, SQLs, and drive new business with existing customers.
- Collaborate with digital and channel marketing teams to strategize and design a multi-channel marketing framework to run B2B programs at scale to drive pipeline conversion for APAC.
- Conduct A/B tests on various aspects of campaigns, such as email subject lines, ad creatives, and landing page elements, to improve conversion rates and engagement.
- Partner with HQ to localize and execute go-to-market strategies for product launches and ongoing campaigns.
- Develop compelling product positioning, messaging, and value propositions tailored to regional segments, channels, and buyer personas.
The ideal candidate will have a strong understanding of digital marketing channels and strategies, excellent analytical skills, and experience with A/B testing and optimizing campaigns based on data-driven insights.
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