Global Brand Manager

2 days ago

Singapore beBeeBrandManager Full time $80,000 - $120,000

We are seeking a highly skilled professional to lead the development and execution of brand-aligned visual assets, campaign content, video production, and web development initiatives across our global portfolio.

Key Responsibilities:
  • Lead implementation, governance, and updates of the Global Brand Guidelines across all regions and departments.
  • Ensure all creative output meets brand standards.

To conceptualise and produce creative assets for integrated campaigns across digital and print, including email marketing, social media, digital banners, brochures, and posters. Manage the design and production of branded merchandise.

Video & Visual Content:

Develop high-impact video content and oversee the full production process from scripting to editing for campaigns, storytelling, and social channels. Collaborate on storyboarding and visual direction for hotel showcases, global launches, and brand documentaries.

Web & Digital Development:

Lead content updates and enhancements on brand and property websites. Support light web development tasks, including basic HTML, layout optimisation, and user experience improvements in collaboration with the Digital and IT teams. Ensure brand consistency across all digital interfaces and experiences.

Marketing & Loyalty Campaigns:

Plan and manage the global email marketing calendar, ensuring timely rollout of high-performing email marketing campaigns. Develop creative content to support loyalty acquisition, engagement, and revenue-driving campaigns. Ensure effective rollout of campaigns through Salesforce Marketing Cloud and CMS platforms.

Performance & Reporting:

Track campaign performance metrics in collaboration with the analytics team and adapt creative strategies accordingly. Monitor visual and digital content effectiveness against key performance indicators such as engagement, conversion, and return on investment.

Requirements:

Qualifications: A degree in Art, Design, Digital Media, Marketing, or a related field with 4–6 years of experience in brand creative and web development roles. Strong portfolio showcasing integrated design, digital campaigns, video production, and web-related work.

Skills: Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects). Experience in HTML, CSS, and basic web development; knowledge of CMS platforms is required. Familiarity with Salesforce Marketing Cloud and digital marketing campaign tools. Working knowledge of Power BI, Adobe Analytics, or similar reporting platforms is a plus.

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