Beauty Industry Brand Strategist

2 days ago


Singapore WOORAILOORA PTE. LTD. Full time
Brand Manager - Hair & Beauty Industry

We are seeking a dynamic and innovative Brand Manager to spearhead our brand strategy and digital marketing efforts in the hair and beauty industry.

About Woorailoora PTE. LTD.

WOORAILOORA PTE. LTD. provides premium professional hair and beauty solutions in Singapore, with a focus on stylist and salon education, customer service, and social responsibility.

Key Responsibilities:
  • Craft and execute a compelling brand strategy that echoes the company mission and values.
  • Lead and inspire impactful online and traditional campaigns across social media, email, SEO, and more.
  • Develop captivating content that resonates with our audience and tells our brand stories.
  • Analyse market trends and consumer insights to shape our marketing strategies.
  • Optimize our website and e-commerce platforms to enhance user experience and drive conversions.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • Experience working in a start-up is preferred.
  • A highly motivated, energetic, and target-driven personality.
  • Solid knowledge of digital and traditional marketing tools and platforms.
  • An analytical mindset with the ability to interpret data and make data-driven decisions.
Salary and Benefits:

Competitive salary: SGD 8,000 - SGD 12,000 per month (depending on experience).

Laptop and phone provided.

Creative and flexible work options.

General expense reimbursement.

Generous product discount.



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