Brand Strategist
7 days ago
We are seeking a dynamic Brand Strategist to spearhead our brand strategy and digital marketing efforts in the hair and beauty industry.
This role is crucial in driving brand awareness, engagement with our hairdressers, consumers and sales growth through innovative and effective activities (traditional and digital). The successful candidate will work closely with our team and be a collaborative, active individual who will enjoy working closely with the sales, education and customer service teams.
The ideal candidate will have a strong understanding of the hair and beauty industry, excellent communication skills, and the ability to analyze market trends and consumer insights to shape our marketing strategies.
About the Role- Craft and execute a compelling brand strategy that echoes the company mission and values.
- Lead and inspire to create impactful online and traditional campaigns across social media, email, SEO and more.
- Analyze market trends and consumer insights to shape our marketing strategies.
- Optimize our website and e-commerce platforms to enhance user experience and drive conversions.
- Collaborate with teams to ensure brand consistency and alignment across all areas of the business.
We offer a competitive salary of SGD 60,000 per annum, a laptop and phone, creative and flexible work options, general expense reimbursement, and generous product discount.
Requirements- Bachelor's degree in Marketing, Business, or a related field.
- Experience working in a start-up is preferred.
- A highly motivated, energetic and target driven personality.
- Sound knowledge of digital & traditional marketing tools and platforms.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Creative thinker with a passion for innovation and staying ahead of industry trends.
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