Brand Development Strategist

7 hours ago


Singapore SEONGGONG PTE. LTD. Full time
Job Summary

We are seeking a skilled Brand Development Strategist to join our team at SEONGGONG PTE. LTD.

The ideal candidate will have at least 5 years of experience in brand development and a proven track record of success in building brands and engaging customers.

About the Role
  • Develop and implement comprehensive brand strategies aligned with the company's overall objectives.
  • Maintain and evolve the brand identity to stay competitive in the market.
  • Define brand positioning, messaging, and value proposition to resonate with target audiences.
  • Ensure consistency and alignment of brand identity across all marketing channels and touchpoints.
Responsibilities

The Brand Development Strategist will be responsible for:

  • Conducting market research and competitive analysis to identify market trends and opportunities.
  • Planning and executing marketing campaigns to engage customers, drive sales, and promote brand loyalty.
  • Developing and executing integrated marketing campaigns to communicate brand messages effectively.
  • Negotiating and managing partnerships with influencers, organizations, and other brands to amplify brand messaging and drive brand awareness.
  • Analyzing customer data and marketing metrics to track campaign performance, identify trends, and measure the effectiveness of brand and CRM initiatives.
Requirements

To be successful in this role, you will need:

  • A Bachelor-degree in Marketing, Business Administration, or related field.
  • At least 5 years of proven experience in brand development, or related marketing roles, with a track record of success in building brands and engaging customers.
  • Understanding of Korean culture and some degree of proficiency of Korean language is desired.
  • Strong strategic thinking and analytical skills, with the ability to develop and execute integrated marketing plans.
  • Proficiency in CRM platforms, email marketing tools, and marketing analytics software.
Benefits

This role offers a competitive salary of approximately SGD 80,000 - 100,000 per annum, depending on experience.


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