Beauty Brand Strategist

4 days ago


Singapore WOORAILOORA PTE. LTD. Full time

WOORAILOORA PTE LTD, a leading provider of premium to affordable professional hair and beauty solutions in Singapore, seeks an experienced Beauty Brand Strategist to spearhead its brand strategy and digital marketing efforts.

The successful candidate will have the opportunity to drive brand awareness, engagement with our hairdressers, consumers, and sales growth through innovative and effective activities. He/she will work closely with the W team and be a collaborative, active individual who will enjoy working closely with the sales, education, and customer service teams at W.

We are offering a competitive salary of SGD 60,000 per annum for this full-time position. The salary is inclusive of all benefits, including laptop, phone, creative and flexible work options, general expense reimbursement, and generous product discount.

About the Role

  • Craft and execute a compelling brand strategy that echoes the company mission and values.
  • Lead and inspire to create impactful online and traditional campaigns across social media, email, SEO, and more.
  • Develop captivating content that resonates with our audience and tells our brand stories.
  • Analyse market trends and consumer insights to shape our marketing strategies.
  • Optimize our website and e-commerce platforms to enhance user experience and drive conversions.
  • Collaborate with teams to ensure brand consistency and alignment across all areas of the business.
  • Monitor and report on the performance of digital marketing campaigns, using data to fuel continuous improvement.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • Experience working in a start-up is preferred.
  • A highly motivated, energetic, and target-driven personality.
  • Sound knowledge of digital & traditional marketing tools and platforms.
  • An analytical mindset with the ability to interpret data and make data-driven decisions.
  • A creative thinker with a passion for innovation and staying ahead of industry trends.
  • A genuine interest in the hair & beauty industry.
  • Ability to work independently.


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