Digital Brand Strategist for Hair

1 week ago


Singapore WOORAILOORA PTE. LTD. Full time
Company Overview

WOORAILOORA PTE. LTD. is a pioneering provider of premium hair and beauty solutions in Singapore.

Compensation

The successful candidate can expect a competitive salary in the range of SGD 8,000 - SGD 12,000 per month.

About the Role

We are seeking a dynamic Digital Brand Strategist to spearhead our brand strategy and digital marketing efforts in the hair and beauty industry. This role is crucial in driving brand awareness, engagement with our hairdressers, consumers and sales growth through innovative and effective activities.

Key Responsibilities
  • Craft and execute a compelling brand strategy that echoes the company mission and values.
  • Lead and inspire to create impactful online and traditional campaigns across social media, email, SEO and more.
  • Develop captivating content that resonates with our audience and tells our brand stories.
  • Analyse market trends and consumer insights to shape our marketing strategies.
  • Optimize our website and e-commerce platforms to enhance user experience and drive conversions.
  • Collaborate with teams to ensure brand consistency and alignment across all areas of the business.
  • Monitor and report on the performance of digital marketing campaigns, using data to fuel continuous improvement.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • Experience working in a start-up is preferred.
  • A highly motivated, energetic and target driven personality.
  • Solid knowledge of digital & traditional marketing tools and platforms.
  • An analytical mindset with the ability to interpret data and make data-driven decisions.
  • A creative thinker with a passion for innovation and staying ahead of industry trends.
  • A genuine interest in the hair & beauty industry.
  • The ability to work independently.
Benefits
  • Competitive Salary: SGD 8,000 - SGD 12,000 per month.
  • Laptop and Phone provided.
  • Creative and flexible work options.
  • General expense reimbursement.
  • Generous product discount.


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