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Senior Manager, Global CRM

2 months ago

Singapore SECRETLAB SG PTE. LTD. Full time

## Senior Manager, Global CRM

### About the Role

We are seeking a highly skilled Senior Manager, Global CRM to join our team at Secretlab SG PTE. LTD. As a key member of our marketing team, you will be responsible for developing and executing our CRM strategy to drive customer engagement, retention, and growth.

### Key Responsibilities

* Develop and implement end-to-end email marketing campaigns to drive engagement, sales, and conversions
* Utilize various CRM marketing strategies to achieve business goals and enhance customer experience
* Oversee CRM content strategies, collaborating closely with the Marketing Communications team to implement final content within CRM campaigns
* Continuously review and assess campaign performance, staying up-to-date with CRM best practices and industry trends
* Conduct regular A/B testing to optimize email and SMS campaign effectiveness and identify opportunities for improvement
* Develop and execute CRM strategies focusing on driving outcomes across all customer life stages, including acquisition, engagement, retention, and reactivation
* Design and implement targeted CRM campaigns for specific customer segments, such as early life, active, retention/churn, and more
* Strategize, drive, and implement SMS marketing campaigns to complement email marketing efforts and optimize cart abandonment CRM clickthrough rates
* Analyze campaign performance metrics and customer data to inform future strategies and improve campaign effectiveness
* Prepare and present detailed reports on CRM activities, performance metrics, and ROI to stakeholders

### Requirements

* Bachelor's degree or equivalent
* At least 6 years' experience, with >3 years performing hands-on regional CRM or EDM Marketing in an e-commerce environment
* Strong understanding of B2C/D2C consumer behavior/needs
* Experienced in strategizing and executing tactical and always-on CRM strategies to meet organizational objectives
* Possess deep insights of loyalty and retention programs, as well as Customer Lifecycle concepts
* Highly proficient in the setup and execution of email marketing management systems
* Strong proficiency in data analysis, segmentation, and campaign performance measurement
* Excellent verbal communication and presentation skills
* Able to multitask and work in a fast-paced, results-driven environment

### Bonus Requirements

* Passion for and knowledge of the gaming and esports industries
* Strong understanding of consumer psychology
* Experience running a customer loyalty program

### What We Offer

* Competitive salary and benefits package
* Opportunity to work with a leading gaming chair brand
* Collaborative and dynamic work environment

### How to Apply

If you are a motivated and experienced CRM professional looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information].