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Business Development and Marketing Manager

1 week ago

Singapore This Is An IT Support Group Full time
About Our Company Culture

At Marina Bay Sands, we value diversity, equity, and inclusion. We believe that our unique perspectives and backgrounds make us stronger as a team.

Job Description

We are seeking a talented Marketing Campaign Strategist to join our marketing team. In this role, you will be responsible for developing and executing omni-channel marketing campaigns across paid and owned channels.

You will work closely with internal business units and stakeholders to analyze market and competitive trends, and ideate experience and/or campaign storytelling narratives to drive venue awareness and recall. Your strong written and verbal communication skills in English will enable you to effectively collaborate with internal teams and external agencies.

The successful candidate will have a degree in Business, Marketing, Communications, Hospitality or a related field, with a minimum of 2 years of experience in marketing, preferably with exposure to hospitality and tourism.

Responsibilities
  1. Develop and execute omni-channel marketing campaigns across paid and owned channels
  2. Analyze market and competitive trends to ideate experience and/or campaign storytelling narratives
  3. Liaise with internal business units and stakeholders in a collaborative integrated approach
  4. Manage external agencies in campaign execution
  5. Provide on-ground support for internal photo/video shoots and content partnership hosted experiences/campaigns
Requirements
  • Degree in Business, Marketing, Communications, Hospitality or a related field
  • Minimum of 2 years of experience in marketing, preferably with exposure to hospitality and tourism
  • Strong written and verbal communication skills in English
  • Excellent interpersonal skills to effectively collaborate with internal teams