Digital Commerce Strategist, Asia
2 weeks ago
The Opportunity
Reporting to the E-commerce Director Asia, this role will contribute to our digital growth and development across Asia. As a key member of a dynamic team, you will help drive commercial growth and user acquisition through holistic online platform marketing strategies.
Key Responsibilities:
- Build and own implementation of Asia platform performance marketing strategies, focusing on Marketplaces, Search, and Display, including budgeting.
- Work with local agencies and internal performance marketing colleagues to deliver against brand penetration growth and sales ambitions.
- Develop and maintain regular performance reports on the Asia level to inform data-driven decisions.
- Review the management of media agencies to ensure KPIs and SLAs are met, maximizing value gains from partnerships.
- Collaborate with the wider marketing team to drive full-funnel media approaches and optimize creatives from data and insights.
- Partner with Regional and local e-commerce managers to lead relations with marketplace partners.
- Stay up-to-date with industry trends in performance marketing and retail media.
- Advocate for performance marketing optimization and opportunities within the organization.
What We're Looking For:
- Experience in digital commerce, Display, Search, or other marketing fields, with a proven track record of delivering e-commerce sales targets and paid media KPIs.
- Strong analytical skills, with experience working with Google Analytics and/or website performance suites and data platforms.
- Ability to work cross-functionally to drive high-impact results.
Where and How You'll Work:
The opportunity will be based at our Singapore Office, with hybrid working arrangements available through our Smart working model, allowing for a better work-life balance.
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