Digital Director for Southeast Asia and India
3 weeks ago
About the Job
Coty Operations Asia Pacific Pte. Ltd. is looking for a highly skilled Digital Director to lead our digital commerce and CRM efforts in Southeast Asia and India. As the successful candidate, you will play a crucial role in driving the profitable and sustainable growth of our brands in the region.
Key Responsibilities
You will be responsible for developing and executing digital commerce strategies that drive traffic to our e-retailers and sales conversion. This includes defining regional e-commerce strategies and plans, building on a deep understanding of the target consumer online, the different e-retailers’ strengths and opportunity areas, as well as the business units’ overall priorities.
You will work collaboratively with local market marketing and sales teams, local enablers, and agencies, as well as global teams to ensure consistency and high-level execution to drive e-com performance. This includes budgeting and ownership of digital commerce KPIs (NR, C1, C2, % penetration online, ROAS), ownership of Pure Players P&L’s, and securing strong JBPs with key e-retailers.
You will drive paid, earned, and owned media performance across Southeast Asia and India by developing winning, consumer-centric digital, media, and advocacy campaigns. This includes strategic planning and execution of advocacy strategy, media campaigns, ongoing optimizations, and investment strategy across diverse advertising channels.
You will lead the development of a strong omnichannel CRM strategy to improve doors productivity, client activation, and LTV. This includes creating a seamless client experience, rolling out clienteling and loyalty, implementing processes and systems across SEA markets, and overseeing all aspects of data management.
Requirements
10+ years of experience in digital-commerce, omni-channel acceleration with proven results to successfully grow businesses online.
Comprehensive knowledge of the e-commerce landscape and KPI’s, digital marketing, e-retail, brand, and CRM strategies.
Affinity with beauty, FMCG, or luxury.
Ability to spot opportunities and turn opportunities into concrete actions fast and with integrity.
Critical Success Factors
Strong analytical skills to draw insights and suggestions.
Comprehensive digital marketing skills, with specific expertise on driving traffic to e-retail and sales conversion.
Strong communication skills, with the ability to listen to understand, and to translate the company/brand strategy to e-retailers and enrol them in support of strategies.
Negotiating skills with the ability to influence.
Ability to work effectively within a fast-paced, complex matrix and changing environment.
Ability to develop reporting staff to full potential and to build leaders for the future.
Qualifications and Experience
Relevant degree in business or a related discipline.
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