Senior Marketing Strategist, Southeast Asia

2 weeks ago


Singapore Fendi Full time
Job Title: Senior Digital Marketing Specialist, Southeast Asia

About the Role:

We are seeking a highly skilled Senior Digital Marketing Specialist to join our team in Southeast Asia. As a key member of our marketing team, you will be responsible for building and maximizing the Fendi brand presence in the digital field to drive traffic to our online business and retail network.

Responsibilities:

* Work closely with agencies to develop seasonal campaign briefs with the aim of optimizing ad campaigns and maximizing ROIs across multiple platforms including Google and Meta
* Plan and maintain digital marketing calendar aligning with the marketing and communication calendar
* Monitor and analyze campaign performance to provide insights and recommendations for future campaign planning and KPIs setting
* Proactively monitor competitors' campaigns
* Plan and execute digital content on owned social media platforms
* Prepare regular and ad-hoc social media reports
* Manage the performance campaigns to drive and support the eCommerce business

Requirements:

* Bachelor's degree
* 3 years of related experience in digital marketing or e-commerce in retail industry
* Previous experience in luxury brands handling the diverse SEA & AU markets and e-commerce capability a plus
* Strong knowledge of digital marketing tools and platforms including Google, Facebook, Instagram and TikTok
* Proven track record in driving performance campaigns for e-commerce
* Good team player with a positive outlook
* Strong communication, interpersonal and project completion dedication
* Self-motivated, results-oriented, performance driven and able to work under pressure with tight deadlines
* Able to work independently and collaboratively with cross functional teams


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