Senior Manager, Category Management Lead

4 days ago

Singapur, Singapore adidas Full time

Job Summary

We are seeking a highly skilled Senior Manager, Category Management to join our team at adidas. This role will be responsible for defining short- and mid-term objectives for the category and driving the category across all KPIs.

Key Responsibilities

  • Develop and implement global strategies in a locally relevant way, considering different consumer needs and distribution channels.
  • Own SEA and country-level range selection, ensuring alignment with the multi-seasonal category strategy.
  • Lead product-level segmentation, including GKA exclusives, DTC & Membership exclusives, and channel-specific products.
  • Manage article phasing (RID/RED) to ensure timely product introductions across SEA, aligned with local market strategies.
  • Collaborate with CTC to define article pricing that supports both country-specific pricing strategies and overall financial goals.
  • Oversee the selection of sample orders to accurately represent the seasonal range for SEA, supporting internal and external stakeholders.
  • Develop and implement multi-channel GTM plans for key concepts, driving successful product launches across SEA markets.
  • Build and submit seasonal financial forecasts (FC) with DP, integrating country and channel inputs to meet forecasting milestones (RMA 2, RMA 3).
  • Provide local consumer, market, and competitor insights to the EM hub, helping shape broader category strategies.
  • Participate in in-season trading activities, monitor sell-out performance, and collaborate with channels to optimize results.
  • Ensure range management systems (HL/MDC) are updated with accurate country and cluster information, ensuring smooth operational execution.
  • Drive pricing and promotional strategies, markdowns, and clearance plans in line with EM guidance and market dynamics.

Requirements

  • Extensive cross-functional marketing experience in sport or fashion/lifestyle categories, ideally in the sporting goods industry.
  • Strong commercial acumen with the ability to derive strategic insights from data and drive high-performance results in category management.
  • Proven ability in merchandising, category management, brand management, sales, and finance, with a focus on achieving KPIs.
  • Strong consumer focus, balancing brand and commercial goals, with advanced proficiency in MS Office.
  • Excellent interpersonal and collaboration skills, managing cross-functional teams effectively.
  • Proactive problem-solver with high attention to detail and a background in both market-level and above-market organizations.

Education and Qualifications

  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
  • Fluent in English

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