Global Gamification and Engagement Manager

1 week ago


Singapore ELFIE PTE. LTD. Full time
Unlock Meaningful Change in Health Tech

We are seeking an experienced Global Gamification and Engagement Manager to lead the development of our mobile app's gamification strategy.

This role will involve designing and implementing reward systems, challenges, and interactive features to create a sticky user experience across the globe. You will collaborate with cross-functional teams to integrate gamification initiatives with the app experience and business goals.

What We Offer
  • A competitive salary of $120,000 - $180,000 per annum, commensurate with experience.
  • A hybrid working arrangement, with 3 days in the office and 2 days at home.
  • Work from modern co-working offices in central Singapore.
  • An annual holiday entitlement plus national holidays off.
  • A personal allowance for private healthcare.
  • A performance-related discretionary bonus paid twice a year.
  • A brand new MacBook and a budget for additional tech.
Key Responsibilities
  • Develop and refine the overall mobile app gamification strategy, including reward systems, challenges, and interactive features.
  • Ensure all content is available and in top quality across all app versions and countries.
  • Collaborate with teams to integrate gamification initiatives smoothly with the app experience and business goals.
  • Analyze user data to improve engagement, retention, and monetization through gamification.
  • Manage the sourcing and curation of low-cost, high-value rewards that appeal to our diverse user base.
  • Monitor and optimize the performance of gamification features, leveraging data-driven insights.
Requirements
  • 5+ years of experience in leading strategic growth marketing efforts for mobile apps.
  • A proven track record of driving sustainable user growth and engagement.
  • Fluent in English and Finnish with strong communication and collaboration skills.
  • Expertise in data analysis and performance marketing.
  • Strong leadership and team management skills.
  • A Bachelor's degree in Marketing, Business, or a related field.


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