Strategic Gamification Expert for Digital Health Innovation

4 days ago


Singapore ELFIE PTE. LTD. Full time
About ELFIE PTE. LTD.

ELFIE PTE. LTD. is a pioneering global health-tech company transforming public health through innovative digital solutions. Our mission is to make a significant impact by empowering users worldwide to monitor and improve their well-being.

Job Overview

We are seeking an accomplished Global Gamification Manager to spearhead our user engagement and retention efforts in the Elfie app. As a seasoned expert, you will lead the charge in developing immersive gamification strategies that drive meaningful change to health self-monitoring.

Key Responsibilities
  • Develop and refine Elfie's mobile app gamification strategy, incorporating reward systems, challenges, and interactive features to enhance user experience and stickiness globally.
  • Elevate content quality across all app versions and countries, ensuring seamless integration with business objectives.
  • Collaborate with cross-functional teams (Product, Marketing, International) to harmonize gamification initiatives with the app experience and business goals.
  • Analyze user data to optimize engagement, retention, and monetization through gamification, adapting elements for diverse markets.
  • Source and curate high-value rewards appealing to Elfie's international user base, fostering sustainable growth and loyalty.
  • Continuously monitor and optimize gamification features' performance, leveraging data-driven insights to enhance the user experience and drive business impact.
Requirements and Qualifications
  • 5+ years of leadership experience in strategic growth marketing for mobile apps, driving sustainable user growth and engagement.
  • A proven track record of success in data analysis and performance marketing.
  • Fluent English and Finnish language skills, with exceptional communication and collaboration abilities.
  • Bachelor's degree in Marketing, Business, or a related field.
What We Offer
  • A permanent global contract with a competitive salary: SGD $120,000 - SGD $150,000 per annum.
  • Hybrid working arrangement, with 3 days in the office and 2 at home (exchangeable as needed to support personal commitments).
  • Access to modern co-working offices in central Singapore.
  • Annual holiday entitlement plus national holidays off (dependent on work location).
  • Personal allowance for private healthcare.
  • Performance-related discretionary bonus paid twice a year in April and October.
  • Brand new Macbook and a budget for additional tech.
Why Join Us?
  • Strong patient-focused company mission.
  • Truly global start-up with diverse cultures and backgrounds.
  • Excellent financial credibility and clear future vision.
  • Phenomenal growth plans and company spirit.
  • Dedicated career pathways and training to support your development.
  • Experienced founders with successful exits in digital health and software development.


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