Strategic Retail Partnership Lead

4 days ago

Singapore beBeeAccount Full time $90,000 - $120,000

Key Account Manager

The Key Account Manager plays a pivotal role in driving sales growth through strategic retail partnerships, brand marketing initiatives, and commercial negotiations to achieve sales targets and strengthen market presence.

Responsibilities:
  • Manage major retail accounts to meet sales and profit goals.
  • Negotiate trading terms, promotional plans, and marketing budgets with buyers.
  • Develop Joint Business Plans with key accounts, including sales forecasts and growth strategies.
  • Monitor performance, identify opportunities, and address underperforming areas.
  • Ensure timely stock delivery, accurate order processing, and effective inventory management.
  • Collaborate with operations and logistics teams for smooth account execution.
  • Plan and execute marketing campaigns to drive brand awareness and sales in retail channels.
  • Coordinate promotions, visual merchandising, and product display compliance.
  • Manage marketing budgets and track ROI.
  • Collaborate with brand principals on campaign concepts and promotional support.
  • Organise product launches, sampling programs, and KOL/influencer activities.
  • Oversee production of marketing collaterals and POS materials.
  • Analyse market trends, competitor activities, and consumer insights to shape brand strategies.
  • Track and report sales performance, marketing effectiveness, and promotional ROI.
  • Provide regular updates to management on market conditions and performance metrics.
  • Work with internal teams to ensure execution excellence.
  • Liaise with brand principals on product availability, pricing strategies, and marketing plans.
  • Support e-commerce team to align retail promotions with online campaigns.
Requirements:
  • Degree in Business, Marketing, or related field.
  • Minimum 3–5 years of experience in FMCG, beauty, or retail account management.
  • Strong negotiation and relationship management skills.
  • Proven experience in planning and executing retail marketing campaigns.
  • Analytical mindset with the ability to interpret sales data and market trends.
  • Excellent communication, presentation, and interpersonal skills.
  • Proficient in Microsoft Office and CANVA/Photoshop.

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