
Strategic Business Growth Specialist
1 week ago
Job Overview:
A strategic business growth specialist is required to develop and execute data-driven business strategies that maximize franchisee profitability, brand consistency, and market share expansion. This role requires a blend of strategic acumen, financial literacy, performance coaching, and mastery of digital tools to future-proof our franchise partnerships and drive sustainable, mutual success.
Key Responsibilities- Strategic Partnership & Growth:
- Develop and implement business plans including GTM plans with each franchisee, incorporating market analysis, SWOT, and clear KPIs for revenue, EBITDA, and market share growth.
- Lead new market entry and sales channel expansion strategies, including e-commerce integration, marketplace management, and omnichannel customer experience alignment.
- Performance Management & Coaching:
- Conduct regular business performance reviews using scorecards and dashboards. Act as a coach to franchisees, identifying performance gaps and implementing corrective action plans.
- Marketing & Brand Evolution:
- Co-create and execute local marketing plans that align with global brand campaigns while leveraging local consumer insights and digital marketing tools.
- Manage and protect brand reputation online, working with franchisees on local social media engagement and review management strategies.
- Training & Development:
- Oversee the development and delivery of continuous training programs for franchisee staff, focusing on sales excellence, new technology use, and customer experience.
- Strategic Reporting & Communication:
- Synthesize complex data on franchise performance, market developments, and strategic initiatives into a concise monthly End-of-Month report for senior management. This brief will serve as a primary tool for organizational alignment, informing leadership of progress, challenges, and resource needs to ensure franchise network success.
- 5-7 years of experience in strategic account management, business consulting, or franchise operations with a proven record of driving profitability.
- Analytical skills to interpret P&L and make strategic recommendations.
- Retail business acumen, including offline retailing, e-commerce platforms, digital marketing fundamentals, and social media analytics.
- Bachelor's degree in a related field or equivalent experience.
- Fluency in English (written and spoken) is preferred, with the ability to present complex data and strategies clearly.
- Opportunity to work with a dynamic team and contribute to the growth of a successful franchise network.
- Competitive salary and benefits package.
- Professional development opportunities.
- Negotiation skills to effectively manage partner relationships.
- Creative problem-solving skills to address complex business challenges.
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