SMB Business Development Manager

2 weeks ago


Singapore Lenovo Full time
Job Description

Partner with the business team to generate customer insights for the SMB business segment, focusing on segments and decision journeys. Develop a thorough understanding of the marketplace, including customer, competitive, and channel insights, through primary and secondary research and customer/market immersions. Design and adapt WW campaigns to generate awareness and consideration for the brand and specific offerings using traditional and digital mass media and targeted marketing campaigns across the funnel. Create a clear and strong demand generation program, working closely with the Enterprise and SMB business teams to drive it and manage the lead-gen process end-to-end. Own and manage the SMB community across various social media handles of Lenovo, creating and managing differentiated engagement strategies for focused accounts across Retention/Acquisition (RAD). Think of innovative ideas to build CEO/CIO engagement around Lenovo as an E2E solutions provider brand. Regularly interlock with business leaders and sales managers to understand the pipeline and enablement needs and help define and develop action plans to close the gaps. Support SMB teams with sales enablement, including content curation and access, and development of India-specific material where needed. Interface with WW and AP Marketing teams to provide country-specific feedback and gaps to WW teams in terms of product, messaging, pipeline, channels, and strategy. Develop an SEO strategy, keeping an eye on hot keywords across priorities for SMB and working with the digital team to curate and index content on social channels. Plan and execute industry-focused strategies in priority sectors, including EDU and StartUps, as defined from time to time, as well as handle E2E thought leadership activities in a hybrid environment. Develop marketing tech adoption in the backend for clear and visible results, working closely with the Marketing automation teams to create clear client journeys and logic maps. Work closely with segment teams to identify and create databases for targeted marketing and sales outreach to focus accounts. Define and execute ABM strategy for chosen focus accounts, across 1:1 or 1:many tactics. Handle database management for commercial marketing, comprising quarterly new account creation, account movements between segments, and regular reporting cadence, and work with back-end teams to ensure seamless process.

Additional Locations: Singapore, Singapore, Singapore

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