Product Marketing Manager

4 weeks ago

Singapore TIKTOK PTE. LTD. Full time
Roles & Responsibilities

TikTok will be prioritizing applicants who have a current right to work in Singapore, and do not require TikTok sponsorship of a visa.


TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.


Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.


As a vital member of the SMB Growth team, this role requires close collaboration with vertical product growth, in-market sales leadership, acquisition, and operations teams in a rapidly evolving environment. Key skills for success include the ability to establish global vendor operations, prioritize effectively, problem-solve, foster cross-functional alignment, and serve as the expert for our advertising platform and ecosystem. Ideal candidates will possess experience in sales management, team leadership, working with media products, and familiarity with SMB marketing.


Responsibilities:

- Develop and execute growth strategies, responsible for SMB's new advertiser acquisition and Promote revenue growth across APAC.

- Collaborate and communicate with cross-functional teams, including product managers, data scientists, product operations, marketing, sales in APAC to launch new marketing capabilities, incentive strategies, and product strategies to meet new advertiser requirements and drive scalable growth.

- Utilize data and customer research to identify problems and growth opportunities, develop effective growth strategies, clearly articulate new customer acquisition and retention KPIs and be accountable for results.

- Explore and develop multi-channel strategies and innovative business models to promote advertiser acquisition and Promote growth.


Minimum qualifications

- 5+ years of experience in growth marketing, product marketing or related fields.

- Experience in the advertising industry, in-depth understanding of advertising products, services, and strategies.

- Successful marketing strategy skills and experience in driving user growth and product marketing.

- Possess data analytical skills and demonstrate the ability to identify opportunities and develop segmented operational strategies.


Preferred qualification

- Excellent cross-team communication skills, especially with product, operations, and sales teams


TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.


Tell employers what skills you have

Sponsorship
Customer Research
Budgets
Leadership
Growth Strategies
Product Marketing
Analytical Skills
Marketing Strategy
Sales Management
Demand Generation
Customer Acquisition
Team Leadership
Revenue Growth
Communication Skills
Articulate
Financial Services

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