Strategic Monetization Leader

1 month ago


Singapur, Singapore TikTok Full time

**About the Role**

The Strategy and Data Science team at TikTok is responsible for developing strategies that drive growth and development for the company's largest and fastest-growing markets. We provide business-critical insights using analytics and financial modeling, ensure cross-functional alignment of goals and execution, and help teams drive strategic initiatives forward.

We are seeking an entrepreneurial spirit to join our Monetization Strategy & PMO team. As a key member of the team, you will have a ground-floor opportunity to shape monetization efforts for TikTok. Your responsibilities will include:

  • Conducting market research and analysis to identify long-term monetization opportunities and trends in digital advertising
  • Collaborating with product management and engineering teams to develop monetization strategies for all major ad products, including ad creatives, ad measurement, and branding and performance product lines
  • Analyzing internal and external factors that impact monetization, such as market trends and competitive landscape, to inform strategic decision-making
  • Monitoring revenue performance and making recommendations for adjustments or improvements to drive revenue growth
  • Partnering with cross-functional teams to execute monetization strategies and achieve revenue targets
  • Providing thought leadership on industry trends and emerging monetization opportunities in digital advertising
  • Building effective and transparent communication channels to align and partner with internal and external stakeholders and delivery teams
  • Leading and developing the global strategy and PMO team

Requirements

  • Bachelor's degree in economics, statistics, engineering, or a related field
  • 5 years of experience in management consulting, investment banking, or tech corporate strategy
  • Strong analytical skills with experience in market analysis and financial modeling
  • Excellent communication and presentation skills, with the ability to communicate complex ideas to both technical and non-technical stakeholders
  • Passion for digital advertising and social media monetization
  • Great leadership and management experience
  • Comfortable working in a fast-paced and dynamic environment with tight deadlines

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