Gaming Public Relations Strategist

2 days ago

Singapore beBeePublicRelations Full time $80,000 - $120,000

Job Summary:

We are seeking a skilled Public Relations professional to join our team as a Gaming Industry Public Relations Strategist.

About the Role:

  • Develop and execute PR campaigns to support business-centric objectives for mobile games in overseas regions.
  • Lead public relations strategy and execution for the SEA Region, ensuring consistent narratives that support corporate, publishing, and esports efforts in the market.
  • Collaborate with internal teams to communicate corporate, brand, and product narratives to external audiences.
  • Build meaningful relationships with media, KOLs, and industry stakeholders in key markets.
  • Manage issues and crises effectively by employing proactive measures and responsive action in line with internal protocols.
  • Develop public relations materials and content, including press releases, briefing documents, strategic messaging, etc., with a strong focus on storytelling.

Requirements:

  • Bachelor's degree in Public Relations, Communications, Marketing, or a related field is preferred.
  • Minimum of 4 years' experience in Public Relations or a similar field, preferably in an agency or multinational company in the gaming industry.
  • A team player who can prioritize heavy workloads in a fast-paced environment.
  • Strong understanding of gaming and esports, specifically.
  • Proficient with social media and technology, with a familiarity with mobile gaming communities, particularly in the SEA Region.
  • Flexible to travel frequently to the SEA region for work purposes.

This role offers a unique opportunity to leverage your expertise in public relations to drive business results in the dynamic gaming industry. If you have a passion for building relationships, developing compelling narratives, and executing effective PR strategies, we encourage you to apply.

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