
Gaming Industry Public Relations Specialist
4 days ago
Public Relations Manager
We are seeking a skilled Public Relations professional to join our Gaming team.
About the Role:
- Develop and execute PR campaigns to support business-centric objectives for Mobile Games in Overseas regions.
- Lead Public Relations strategy and execution for the SEA Region, ensuring consistent narratives that support Mobile Games' Corporate, Publishing, and Esports efforts in the market.
- Collaborate with internal teams to communicate Mobile Games' corporate, brand, and product narratives to external audiences.
- BUILD meaningful relationships with media, KOLs, and industry stakeholders in key markets.
- Manage issues and crises effectively by employing proactive measures and responsive action in line with internal protocols.
- Develop public relations materials and content, including press releases, briefing documents, strategic messaging etc., with a strong focus on storytelling.
Requirements:
- BS/BA in Public Relations, Communications, Marketing, or a related field is preferred.
- Minimum of 4 years' experience in Public Relations or similar field, preferably in an agency or MNC in the Gaming industry.
- A team player who can prioritize heavy workloads in a fast-paced environment.
- Strong understanding of gaming and esports, specifically.
- Proficient with social media and technology, with a familiarity with mobile gaming communities, particularly in SEA Region.
- Flexible to travel frequently to SEA region for work purposes.
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